Congnitech Marketing

A Cognitech Market Analysis provides insight into the business and economic climate of a specific geographic area. The goal is to focus server or storage sales and marketing efforts using a list of named accounts that meet your profile for profitable customers.

Our research and analysis results in reports that can be customized to meet your needs. However, most reports typically include:

• Number of companies by state and area code
• Number of companies by state and revenue
• Number of companies by state and market vertical
• Number of companies by state and number of employees
• Companies and contact lists by state

Branding defines the essence of who you are as a company and conveys in a few words and images what difference you make in the marketplace. Initially we develop a solid understanding of your company, your customers, and your competition. From our information gathering and analysis, we then develop and apply the new brand to your business processes, products, services, and marketing efforts. Successful branding seeps into the pores of your organization and becomes integrated consistently. Over time, we help review and refine your brand to ensure that it remains relevant, current, and distinct.

An essential first step in creating demand for products or services is understanding where potential customers are in their purchasing process and the factors that are influencing their purchasing decisions. That's why we analyze each target audience to assess which stage it is at (not aware of your product or service, aware but not your customer, actively comparing you with competitors, etc.) and other important purchasing factors (e.g., cost, brand, availability). We then use the information we've gathered to map out a plan of attack.

Cognitech has more than 20 years of experience in event and meeting management. Whether we're handling annual kick-offs, sales training seminars, tradeshows, or customer appreciation events, we're dedicated to providing the highest quality in event planning and conference management. We seamlessly integrate with your team to deliver flawless events of any size.

Cognitech delivers a wide range of interactive products and services, including websites (developed using HTML, DHTML, Flash, with or without content management systems) and website administration tools; web advertising (e.g., banners, tiles, rich-media); email marketing; custom web applications, including ROI calculators, collateral generators, research tools, and campaign tracking mechanisms; Flash applications, such as websites, games, e-cards, music videos, web tools, and product demos.

Our three-step approach to deploying interactive media covers the following:

• Discovery (we ask a lot of questions and plan meticulously).
• Production (includes search engine optimization, launch tactics).
• Maintenance (includes tracking, adjustments, etc.).

Cognitech is home to copywriters, graphic designers, print production artists, and illustrators. In producing creative, our objective is always the same: to deliver compelling collateral that sticks, and stays, with the target audience. We do that for the simple reason that if your communications don't get noticed you won't be successful. That's where great creative comes in. Its first job is to be intrusive. Nobody, in the history of marketing, has ever been bored into buying a product or service.

Great creative—whether it is in the form of advertisements, brochures, electronic or traditional direct mail, or any other medium—can help companies and organizations achieve many things. It can educate, persuade, inform, or entice. It can change people's minds and perceptions. But, ultimately, if your message doesn't get noticed, you've wasted your resources as well as an opportunity. Cognitech won't let you waste either.

In partnership with Primary Intelligence, which has completed more win/loss assessments than any other firm in the world, Cognitech can help you sell more—a lot more.

A win/loss analysis gives you a clear picture of each opportunity and identifies trends across multiple opportunities. As a result, you can:

• Improve your win/loss ratio by 10% or more.
• Understand the customer's decision-making criteria.
• Know what your competitors are doing to win business from you.
• Identify the training needs of your sales organization.
• Increase sales per employee.
• Increase your competitive advantage.

Marketing organizations are challenged to justify every dollar spent—and achieve better results with shrinking budgets. Measuring the impact of marketing campaigns on customer or partner acquisition, resulting revenue, and profitability is a key step in finding efficiencies and improving marketing ROI. We can help organizations with measurement and combine our analysis with a deep understanding of end-user buying patterns, message and tactic testing, and your organization's ability to distribute and contact leads in a timely manner, so you have the recipe for improved sales and marketing results.